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Vuitton cuts ties with America's Cup LONDON Louis Vuitton has ended its sponsorship of the America's Cup after a 25year hyperlink with sailing's most prestigious event, unhappy with the way it is being operate and the direction it is taking below Swiss holder Alinghi. "We have brought an end to our partnership with the America's Cup after a quarter of a century," Louis Vuitton Cup Director Christine Belanger stated on Friday. Tensions in between Louis Vuitton and the organisers of the America's Cup have developed because Alinghi brought the Cup back again to Europe in 2003 for the first time in 152 many years. Louis Vuitton has wanted to protect the event's aura of wealth, elegance and luxury and its appeal to a global viewers including the world's superrich. This clashed with Alinghi's concentrate on commercialising it, bringing in much more cash and people. This change experienced pressured Louis Vuitton to reevaluate the return on its multimillion euro expense. "For the last couple of months and months we have been considering a lot about how the event was evolving . and we have determined louis vuitton bags uk that unfortunately we should withdraw from the event," Belanger informed Reuters by phone from the Spanish port of Valencia. Louis Vuitton cited a much more commercial approach to the America's Cup, concerns amongst some participants about the way the next occasion would be run and the danger of a fall in the number of groups using part, as elements powering its decision. NEW SPONSOR The America's Cup organizer defended its operating of the occasion, stating it would find a sponsor much more in tune with its vision. But America's Cup Management (ACM) would not comment on rumours that it would be privately owned Swiss watchmaker Rolex. "We now have to attempt and discover a company which does share our progressive and modern vision of the America's Cup," ACM Chief Working Officer Michel Hodara informed Reuters by phone from Switzerland. BMW Oracle's Golden Gate Yacht Club on Thursday protested at the way Alinghi has established up the thirty third America's Cup, arguing it unfairly favours the defender. Below the Cup's rules the winner decides where, when and how to race the next occasion. Louis Vuitton's move leaves the competitors with a large financial gap to fill as the business experienced invested tens of millions of euros, much outspending fellow sponsors Spanish bank Santander, AlcatelLucent and Spanish utility cheap louis vuitton bags Endesa. As nicely as being the primary sponsor of the thirty second America's Cup which was gained on July three by Alinghi the syndicate bankrolled by Swiss biotech billionaire Ernesto Bertarelli Louis Vuitton also sponsors the Louis Vuitton Cup. This has been the qualifying regatta for the America's Cup by itself and the Louis Vuitton Cup has been awarded to the team which has gained the right to challenge the America's Cup holder. Belanger stated the Louis Vuitton Cup remained the home of the business and louis vuitton outlet had been lent to ACM, the organisation set up by Alinghi to run the 156yearold occasion. Team New Zealand, who gained the Louis Vuitton Cup this year but were crushed fifty two in the bestofnine America's Cup sequence by Alinghi, will hold on to the trophy until it is challenged for once more, Belanger said.